Ruby’s Books sits at 724 Sutter Street in the heart of Folsom’s historic district. The moment you walk in, you’re greeted by the friendly staff and the gentle wag of Ruby, the golden retriever who inspired the shop’s name. Ruby’s isn’t just a place to buy books—it’s a space where everyone feels welcome, from the littlest readers to lifelong bookworms.
A Bookstore With Character (And a Real Character Named Ruby)
Ruby, the golden retriever, is more than a mascot. She’s a local celebrity. Regulars pop in just to say hello to her, and newcomers quickly learn that Ruby is the real star of the shop. Owner Stacey Gould is often mistaken for Ruby herself, but she doesn’t mind. Together, they make everyone feel at home, whether you’re looking for your next read or just want to pet a friendly dog.
Shelves Full of Surprises
Ruby’s Books offers a carefully chosen selection of new books for every age and interest. Whether you love gripping mysteries, heartfelt memoirs, or colorful children’s stories, you’ll find something special on these shelves. The staff loves helping visitors pick out the perfect title, and there’s always a recommendation or two ready for anyone who asks.
But books aren’t the only treasures here. You’ll also find unique toys, gifts, and art prints—many created by local artists. If you’re after something one-of-a-kind for a friend (or yourself), Ruby’s is the place to browse.
Events That Bring Folsom Together
Ruby’s Books is more than a shop—it’s a lively part of the community. The store hosts author signings, book launches, and creative workshops all year round. Local author Brian Wallace chose Ruby’s for the launch of his activity book, “Find Your Way Through Folsom.” The event brought families together for scavenger hunts, sticker fun, and a chance to meet the author. Wallace’s book, filled with puzzles and illustrations of Folsom’s favorite spots, is just one example of how Ruby’s connects people to their city.
Book Clubs and Reading Challenges
Readers looking for a connection will find it here. Ruby’s offers a variety of book clubs and reading challenges for all ages. Whether you want to talk about the latest bestseller or dive into a classic, there’s a group for you. These gatherings are relaxed and welcoming, perfect for making new friends who share your love of stories.
Celebrations That Spark Joy
Ruby’s knows how to throw a party. Each year, the store goes all out for National Independent Bookstore Day with a week of activities. There are city-wide gift card hunts, in-store treasure searches, and exclusive releases you won’t find anywhere else. Shoppers can join in the fun by following clues on Instagram, hunting for hidden prizes, and entering raffles for themed book baskets.
The Audiobook Walk is a favorite: grab an audiobook, take a stroll, and return to the shop for a free download. There’s even a golden ticket hidden in the store, good for a year’s worth of audiobooks. These events aren’t just about books—they’re about bringing people together for laughter, discovery, and a little friendly competition.
Giving Back to Folsom
Ruby’s Books believes in supporting the community. The store runs fundraisers to provide books for children in local housing programs. Each year, they make sure every child at Mercy Housing receives a stack of books to call their own. A special tree in the fiction section holds ornaments representing books that customers can donate to kids in need. This spirit of giving is woven into everything Ruby’s does.
A Place for All Ages
Kids love Ruby’s for storytime, scavenger hunts, and the chance to meet Ruby herself. Parents appreciate the thoughtful selection of children’s books and the creative events designed just for families. Teens and adults find new releases, staff picks, and cozy corners to read or chat. Everyone is welcome, and everyone leaves with a smile.
Shop In Store or Online
Ruby’s Books is open every day from 10:00 AM to 7:00 PM. Can’t make it to Sutter Street? The online shop is open 24/7, so you can browse and buy anytime. Whether you visit in person or online, you’ll get the same friendly service and great selection.
Stay Connected
Follow Ruby’s Books on Instagram (@rubysfolsom) for event updates, daily clues, and bookish inspiration. If you have questions or want to join a book club, just call 916-790-8760 or email staff@rubysfolsom.com. The team is always happy to help.
Ruby’s Books is more than a bookstore. It’s a gathering place, a source of joy, and a reminder that stories bring people together. Stop by, say hello to Ruby, and see what makes this shop a favorite in Folsom.
Sources: rubysfolsom.com, Ruby’s Books Facebook Page, Ruby’s Books Instagram Page
Header Image Source: rubysfolsom.com
